Proper tools for proper florists.
Built to be the UK’s florist platform.
Your website, orders, deliveries and payments on one platform, with no commission on your sales. And we keep building it with our founding florists.
Card payments go to your own Stripe account, less Stripe’s fees.
While the founding offer is open · Founding rate £74.25 a month. Standard price £99 a month.
- £99 a month
- No commission on your sales
- No setup fee
- 30-day free trial, card required
FloristGrow is made by Pinwheel, the team that built the websites for Blooms at London, Epsom Flowers, On The Hill Flowers and Edith Wilmot.
The whole shop, run from one platform.
A website customers can order from. An order book that keeps up. Delivery rules the shop keeps to. Card payments set up to settle in your own Stripe account. One portal, on your laptop or your phone.
Colours and headline changed in the portal, published, and the shop restyled. Your shop website
Your colours, fonts, logo and homepage, and your own web address. A contrast check warns you about colour pairings that are hard to read, and stops the worst from going live.
An order is taken, marked ready, and its slip printed. Orders and production
Orders as a list, or as cards on your phone. Phone and walk-in orders. One order to several recipients. Packing slips and peel-and-stick labels.
Delivery areas with a price each, the same-day cut-off time, and the days the shop is closed. Delivery and collection
Postcode areas and prices, cut-off times, closed dates, bank holidays one by one, holiday mode. Click and collect on its own days and times.
Payments and invoices
Card payments at checkout, no commission on your sales. Numbered invoices, credit notes and monthly statements.
Customers and reports
Your customers and what they spend. Sales reports with a CSV for your accountant. Google Analytics and Search Console figures on your dashboard once connected.
AI, kept to what it is good for
A concierge on your shop that recommends products from your live catalogue, with photos. Sprout, a help chat inside the portal, is coming.
What is described on these pages is live unless it says “coming”.
Built around the florist’s year.
Mothering Sunday is not a normal Sunday. Your shop should know.
Set the rules once. The date picker on your shop follows them, and the shop checks again when an order is placed.
An illustration of one year. The bank holidays are England and Wales; the other dates are examples.
Bank holidays, one by one.
Every England and Wales bank holiday has its own Open and Closed switch. You are closed unless you open.
One order, two deliveries: each recipient with their own address, date and card message. One order, several recipients.
Each person has their own address, card message and date.
Print slips and labels.
A packing slip, an order sheet, and peel-and-stick labels laid out for A4 label paper, one page per recipient.
An issued invoice, and the credit note against it. Invoices with credit notes.
Numbered invoices, a credit note when you refund, and a monthly statement for customers who pay monthly.
An appearance editor with a contrast check.
Preview your changes, publish when you are ready, and let the check tell you if a colour pairing is too faint to read.
Google figures, on your dashboard.
Connect Google Analytics and Search Console to your shop, and the figures sit next to your sales. We do the linking.
A concierge on your shop.
It reads your live catalogue and recommends products, with photos, when customers ask.
Compare us with the others. We’ve done the sums.
Dated prices and features for FloristPro, eFlora and BloomScribe, side by side with ours. Where we’re behind, we say so.
We are not the cheapest, and we won’t pretend to be. We have put the prices, terms and features of the platforms you are weighing in one place, with the date we checked each one and the page it came from. Where a rival does something better than we do, the page says so.
Prices and features checked 15 October 2026, from each company’s own public pages.
The florist platform that doesn’t stop at launch.
We keep building. We offer founding florists a direct WhatsApp line to the founders, Imran and Trey, so you can tell us what you need next. We also offer them 1:1 sessions to help them get set up, and catch-ups with the founders for feedback, updates and new features, arranged with you.
On 6 October 2026 we switched on numbered invoices with credit notes, and shopper accounts that belong to one shop only. Staff logins, a driver view with delivery photos, discount codes, Sprout (a help chat) and the FloristGrow AI assistant (a paid add-on) are built or planned and marked “coming”. The roadmap says which is which.
See what’s shipped and what’s comingFounding rate £74.25 a month.
Standard price £99 a month.
While the founding offer is open, we create your shop on the founding rate of £74.25 a month, for as long as your subscription runs. Our standard price is £99 a month. Your rate is fixed when we create your shop, not when you join the list. We can close the offer to new florists at any time; once you have the rate, closing it changes nothing for you. Both prices are before VAT. We do not charge VAT today; if we register for VAT, it will be added on top, with at least 30 days’ written notice.
Become a founding florist.
We’re opening FloristGrow to independent UK florists ahead of a public launch. Your 30-day free trial starts when you add a card, whether or not your shop is open yet, so we suggest finishing Stripe’s checks first. Cancel in the portal before it ends and you pay nothing. No setup fee. No minimum term.
- £99 a month
- No commission on your sales
- No setup fee
- 30-day free trial, card required
Opening your shop also means a quick check with Stripe, who handle the payments — your business details and your bank details, and possibly photo ID — so your sales land straight in your own Stripe account.
Founding rate £74.25 a month. Standard price £99 a month.